Enjoy and explore the collection of work below, showcasing agency collaborations, in-house projects, and freelance endeavors. Curious about everyone I’ve worked with? See the full list here ➔
⋆ LOVE WHAT YOU DO ⋆
It is incredibly rewarding when my passion for design and movement merge to develop and share inspiring stories. The synergy of body, mind, and breath fuels my creativity, embodying the choice to BE great all ways, always.
Below are samples of projects where I had the privilege to highlight this greatness and inspire others through the stories of athletes, each finding their voice of the hero in the process.
Digital ads for Social to promote the innovation awards for ASU
Arizona State University and Sun Devil Athletics
During my six years at ASU, I was a leader for the creative direction of projects supporting the global Brand Marketing and Media strategy. This included overseeing brand development, social media campaigns, creative direction for photography and video — while also establishing guidelines, templates, and conducting Marketing Academies both on-site and remotely.
I LOVE to guide motion and emotion through creative direction in branding and photography, inspiring others “on their way to a better life” as showcased in many of the portfolio samples below. Building, owning, directing and evolving the first photo library for Arizona State University through campaigns and for the entire Enterprise ecosystem took both grit and grace and connections that forever changed my life and theirs. THIS is why I create.
Select a tile below to view an in-depth gallery of moments captured with authentic emotion and all heart. ↓
BTS Process @ ASU
IGNITE THE POWER WITHIN
SUN DEVIL EXCELLENCE
Phoenix Suns Zero-Floor
6pm
Grads & Families
Campus Life
Healthy Campus
Arizona Humane Society
Dreamscape
Luminosity Lab
Yoga and Mindfulness
Luxe Life
Modern Yoga
Alumni at Industrious
COVID-19 Biodesign Institute
ASU Sun Devil Athletics
Easton Rawlings Lacrosse
/// ASU Sun Devils /// #ForksUp ///
Watch the commercials + BTS ➔
Brand Evolution
& Brand Guides
Brand guides are essential for guiding a company's identity as it evolves. They establish naming conventions and provide clear guidelines on visuals, tone, and messaging to ensure consistency across all communications. This cohesive approach strengthens brand recognition and builds consumer trust, enabling the brand to grow effectively in the marketplace.
Explore three distinct companies I have helped evolve. Click on a logo to learn more.